Products That Support Your Publicity Efforts
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downloadable products come with a money-back guarantee.
Marcia's
Makeovers: 24 Press Releases Transformed from So-So to Sizzling
Learn how to do your own press release
makeovers with this collection of two dozen before-and-after samples and
commentary. Discover how to distill
your message so that it captures attention right away in a media gatekeeper's
inbox. See how to bolster credibility
and eliminate things that annoy editors and producers. 94 pages;
$69.95;
PDF (Adobe Acrobat Reader) format.
More info. Order now.
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Get
Powerful Help in Reaching Your Marketing Goals
"Marcia Yudkin is a marketer whose intelligence,
critical reasoning skills, and creativity set her apart from
the crowd. As a former freelance writer for top newsstand
magazines, she knows what persuades media gatekeepers and
what turns them off. Marcia's Makeovers demonstrates
how to put the secrets of winning publicity writing to work
for real companies in real situations." - Peter
Schaible, Director, Subscription Website Publishers
Association |
132 Ways to Make You
or Your Business Newsworthy
Say good-bye to boring
product releases and say hello to a successful media blitz with these
creative mind-ticklers. Discover 132 angles that earned other
businesses press or broadcast coverage and could work for you too.
Includes a sample successful press release and a directory of press
release distribution services and media contact information sites.
By Marcia Yudkin. 18 pages; $19.95; PDF (Adobe Acrobat Reader) format.
Order
now.
View your shopping cart or check out now.
Powerful, Painless
Online Publicity
This comprehensive, inspiring report by
Marcia Yudkin spills the beans
on the creative tactics that effectively spread your message online. After reading its tips, you'll have fun plotting publicity
stunts, contests, quizzes and giveaways and using Internet tools to
contact the media, who get the word out for you. Includes three
before-and-after news releases and guidance on writing, targeting and
delivering PR. By Marcia Yudkin. 150 pages; $69.95; PDF (Adobe Acrobat Reader) format.
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now.
Shorter:
Say It in Fewer Words
Eradicate wordiness. Learn how to get your point across in one page
or how to satisfy a strict word count for magazine or newsletter editors.
Find out how to identify and cut repetition, eliminate excess verbiage,
make your point fast and convey a wealth of facts in a small space.
Includes four exercises to practice shortening techniques, then compare
your more concise version with Marcia's. Longwinded clients
asked for this! 38 pages, $29.95; PDF (Adobe Acrobat Reader)
format. Order
now.
Convert Your Articles to News Releases
Re-deploy your
article content, which you undoubtedly created in the first place for the sake of publicity, for a profitable
second round of publicity from newswires, news sites and news media.
Attract more attention from your target market and more potential
customers clicking to your web site from search engines. Step
by step instructions, with four "before" and
"after" examples. By Marcia Yudkin. 30 pages, $29.95; PDF (Adobe Acrobat Reader)
format. More info.
Order
now.
View your shopping cart or check out now.
No More Writer's Block! Become a Prolific Writer
Devise a
customized-for-you creative process by understanding five elements of
discipline and five elements of inspiration. Learn five exercises
that enable you to create raw material for your writing quickly and
effortlessly. Armed with new insights, you'll soon wrap up that
nagging writing task. By Marcia Yudkin. 25 pages; $19.95;
PDF (Adobe Acrobat Reader) format. Order
now.
So You Want to Write a Book
A book by you from a major publisher
gives you a
hard-to-beat publicity boost, while a self-published volume can create
lucrative extra income. Learn your publishing options, whether you
need an agent and how to get one, how and why to write a book proposal and
more. Updated written version of a seminar presented to more than 100 audiences
throughout New England by Marcia Yudkin. 72 pages; includes sample successful
proposal; $39.95; PDF (Adobe Acrobat Reader) format. Order
now.
View your shopping cart or check out now.
And now a few unusually good resources from my colleagues...
The Ultimate Guide to Getting
Booked on Oprah
Find out how to get on
the world's most powerful talk show from someone who has successfully coached
clients onto Oprah! Besides very, very detailed advice from media and
marketing coach Susan Harrow and tips from other Oprah insiders, you'll receive an actual letter
that led to someone appearing on the show and the names
of Oprah's producers. More than 100 pages; $99.00; printed
material, delivered by snail mail. More
info.
The
Top 235 National TV Talk & Interview Shows
Want to get on top national TV talk
shows like Good Morning America, Today and Larry King Live? Bradley
Communications' database/directory spills the beans on the top 241 national TV
and cable shows that interview authors and other guests. Includes not only
contact names, addresses and emails but also detailed profiles on each show,
such as what types of guests they want and the best ways to approach
them. With regular monthly updates, it's $347.00; printed directory plus
database in popular formats on floppy disk. More
info.
Media Relations Power: 199 Ways
to Get Free Publicity
Few publicists
can match the savvy of former journalist Joan Stewart, publisher of The
Publicity Hound, a popular PR newsletter. This compilation of
her 21 most popular special reports bursts with advice on what to expect
from reporters, how to identify story ideas, tips for pitching
over the phone or by letter, and much more.
Recommended for PR beginners and veterans alike. 162 pages;
$149.00;
PDF (Adobe Acrobat Reader) format.
More
info.
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