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Got Articles?
Convert Them into Press Releases
For a Second Round of Business Visibility
Re-deploy your
article content, which you undoubtedly created in the first place for the sake of publicity, for a profitable
second round of publicity from newswires, news sites and news media.
Attract more attention from your target market and more potential
customers clicking to your web site from search engines. My downloadable report, "Convert Your Articles to News Releases,"
teaches you step by step how to reuse the ideas you originally
packaged in articles or newsletter items in a respectable press
release that you can now distribute through press release
distribution services. Order
"Convert Your Articles to News Releases" Now for $29.95
This transformation and distribution
brings you three business benefits:
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Media
exposure. The top press release distribution
networks have an arrangement with online news services, such
that their releases automatically get included in Google News,
Yahoo News and similar popular news sites, as well as getting
delivered to niche news feeds that reach journalists and
producers who cover specialized "beats."
Although there's no
guarantee that this kind of distribution gets you coverage in
the Wall Street Journal, on CNN or in Fast Company,
press releases are far more likely to bring about media
publicity than are articles. The Wall Street Journal has
stated that as much as 85% of its contents originate in press
releases, and other media equally look to releases as a prime
source for their content.
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New readers.
Because of the wide online syndication of news from
Google, Yahoo and comparable sources, distributing a press
release can put your news item in front of tens of thousands of
people interested in your topic area who never saw the original
article and indeed, never heard of you or your
organization. Since a release always contains a telephone
number, an email address and your web site address, these
readers can easily turn into prospects and customers. One
of my colleagues picked up hundreds of fresh newsletter
subscribers from her press release.
| "Using the guidelines in Marcia's
report, it took me less than 15 minutes to turn tips I had previously
written into a press release. Then I had Marcia send out the
release through her distribution service.
I had a spike in traffic to my site when the release went out and a week
later another big spike. The release appeared on sites for the
Boston Globe, the San Francisco Chronicle, Fox News, CBS, ABC, UPI, Banks.com and many others. Good stuff! I'm getting ready to do a second
release now, of course." - Caroline Jordan, Author of "Stop
the Cash Flow Roller Coaster, I Want to Get Off!" |
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Web site
traffic. Indirectly, sending out press releases
improves your web site traffic because news sites and press release distribution sites are considered to be credible sources of information. Accordingly, the links from those sites to your site in the news coverage or news releases count highly in making your site more likely to show up on earlier pages of search engine results. Over time, a regular program of news release distribution therefore helps all the pages at your website rise in the search engine rankings, increasing your overall volume of traffic.
In addition, if you’re strategically conscious of the exact phrases (keywords) you use in your releases, the releases can dramatically increase your chances of showing up when potential customers type those phrases into search engines.
However, these
benefits come about only when you have learned how to take ideas and
repackage them in a newsworthy press release. More is involved
than simply making a few changes in formatting, and this is exactly
what my new report teaches in step-by-step detail. After
reading "Convert Your Articles to News Releases,"
you'll know:
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The three crucial
elements that characterize releases that have credibility in the
eyes of the media. Indeed, miss any one of these three
elements and the distribution services often refuse your
submission, even though you're ready to pay them good money!
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The top ten
publicity angles to use when converting an article that might
have been written a few years back into something that will come
across as newsworthy now. Each angle comes with numerous
specific tips for using it wisely, including elements that need
to be in the headline, first paragraph, inner contents and final
paragraph of that type of release.
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The complete text
of four articles and the four press releases that I converted
them into, each illustrating a different sort of publicity
angle. Print out these "before" and
"after" versions, place them side by side and study
the differences between the article and the corresponding
release, and you'll quickly understand how to perform such a
transformation yourself.
"Convert Your Articles to News
Releases" is 31 pages, an instant download in PDF format, just
$29.95. You won't find such comprehensive tips on this
strategy anywhere, from anyone else.
Order
it now!
View your shopping cart or check out now.
Like this
idea but too busy to do it yourself?
If you're too busy to publicize yourself or your
organization and have a sizable bank of articles for me and my protégés to
work from, then consider the value-priced publicity packages described
below. With each package, we'll ask you a few questions, pore over
your articles, select ones that lend themselves to turn into press releases,
send you the releases for you to check their accuracy, then send them out
for you through our press release distribution service.
Included in the fee is a report after distribution of each release of at
least 20 web sites (usually many more than that) where that piece of news
appeared.
12 Releases Written From Your Articles & Distributed - $3995
($7080 value)
To be eligible for this package, you must have an archive of 60 or more articles.
This offers a hands-off program of monthly publicity for a whole year!
52 Releases Written From Your Articles & Distributed - $12995
($30888 value)
To be eligible for this package, you must have an archive of 250 or more articles.
Enjoy the glow of weekly publicity for the coming year for a fraction of the cost of hiring a traditional publicist!
(Comparative values above were calculated on the basis of
$395
to write each press release and
$199 to distribute it
to the
online news sites trusted by the media and read by the public, with a post-distribution report.)
Please note that these special prices are available only if
we are working from your existing (not future) article archive and can select the articles we feel
would work best for publicity purposes. If you have another
publicity need, please use our regular press release
writing or makeover
service.
Interested in one of the above publicity packages?
Send me an email using one of the links below and include the URL for your
article or newsletter archive. If that's suitable for this purpose and
we have openings in our schedule, we'll make the rest of the arrangements,
then get to work!
I'm
interested in the 3 Releases for $995 package.
I'm
interested in the 12 Releases for $3,495 package.
I'm
interested in the 52 Releases for $12,995 package.
I'd
like just the $29.95 report to do it all myself.
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