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Creative, Benefit-Stuffed, Targeted Releases Get Results!
One-stop shopping for press release writing, press release makeovers, press release distribution and educational materials on today's most advanced tactics for media publicity and public relations. Reasonable prices and fast service, too, from publicity guru Marcia Yudkin and her personally trained protégés!
When you're releasing a new product, promoting an event, touting your expertise or advocating a cause, a press release (also called a "news release" or "media release") is the basic tool for getting the word out. Even with today's burgeoning media hungry for news, however, a vapid, lifeless press release wastes your money and time.
Press releases that sparkle with life
With PressReleaseHelp.com, you get a clearly written, energetic press release that attracts the attention of the appropriate editors, reporters and producers and tempts them to pass along your message to their audience. We can't guarantee what happens next, but clients of ours have enjoyed an explosion of leads, inquiries and sales.
| "Within days of the initial press release you wrote for us, eBoard was featured in several newspapers nationwide and our traffic showed a noticeable increase. During the next month we appeared in dozens of
other publications and were featured in a nationally syndicated piece for NBC TV affiliates nationwide. The second press release had the
same effect, with a syndicated piece in the Chicago Tribune and other
newspapers all over the country." - Gordon Brott, President, eBoard.com |
| "The latest release you wrote got good results: many trade journals,
newsletters, newspapers and MedStar TV. All of this should turn HipSaver from a $100K company to well over a million. Thanks for your
help!" - Edward L. Goodwin, President, HipSaver Company, Canton, MA |
Why publicity?
- Credibility. You'll bask in an aura of legitimacy and prestige. Readers, listeners and viewers assume that an organization appearing in the media is tops at what they do.
- Cost-effective leads and sales. When newspapers, magazines, radio, TV or Web sites pick up your story, customers and clients visit your site, call for appointments, plunk down their credit card or walk in your door, all for a fraction of what you'd spend for advertising.
- Reputation building. Every time your name appears in print or potential customers hear it on the air, the likelihood grows that you come to mind when they need your products or services. Perceived expertise grows with repeated media mentions.
- A competitive edge. Since most businesses ignore the power of publicity, media coverage positions you above competitors who have not pursued it.
- Enticing business opportunities. Many a publicity recipient has received an eye-opening phone call or email from the vice-president of a corporation they would normally not have access to: "Have you ever thought of...?"
Why PressReleaseHelp.com?
Thousands of PR firms, publicists and independent business writers can churn out halfway decent press releases. But why not spring for the best:
- A properly specific and engaging headline. "Mystery meat" headlines don't get read. Our headlines make clear what's being promoted, so that the right media gatekeepers pay attention.
- A journalistic tone. Media folks toss anything that comes across as a sales piece or contains empty adjectives or unsupported hype. Our releases read like lively newspaper or magazine stories, with the explanations, anecdotes and quotes that delight editors and reporters.
- Emphasis on the benefits of your product, service, event or cause for a certain group. Your message comes across as useful and interesting when we stress the "so what" of your offering rather than just the "what."
- Details that inspire action. Your release will include prices, times, URLs, phone numbers
- the practical facts that enable the ultimate recipient of your message to place an order or learn more.
- Creative flair. You get the panache you'd expect from Marcia Yudkin, author of the acclaimed classic guide,
Six Steps to Free Publicity, or protégés she has personally trained. Everyone in the media business takes pleasure in the crisp, imaginative use of words.
All the above ingredients are yours when you engage PressReleaseHelp.com.
| "The press
release you rewrote for us was simply dynamite. We knew it was a winner, and
within hours it had our phone ringing with the press wanting to publish our
story. Thanks!" - Kristie Tamsevicius, WebMomz.com, KristieT.com |
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Marcia Yudkin |
Marcia Yudkin gives
you proven writing talent and keen expertise on the publicity
process. Having written for everything from the New York
Times Magazine and Business 2.0 to Cosmopolitan
and Yoga Journal, she understands what the media need and
want. Like her clients, she has been featured in dozens of
magazines, newspapers and Web publications and appeared on radio
and TV. Marcia's eleven books include Six Steps to Free
Publicity, Internet Marketing for Less Than $500/Year and Poor
Richard's Web Site Marketing Makeover. Her coauthored
book, Smart Speaking, was featured on the Oprah Winfrey
Show. |
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Cheryl Claypoole |
Cheryl Claypoole’s flair for PR rests on more than 20 years of experience in obtaining publicity for small businesses, nonprofit organizations and government agencies. As the PR manager for a Columbus, Ohio advertising agency, she placed hundreds of stories in local and national publications. Previously she worked as public information officer for a State of Ohio human services agency. Cheryl also helped produce, market and publicize a quiz show that aired on the Discovery Channel and was nominated for a Cable Ace award. |
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Leonard Felson |
An award-winning
journalist who reported for the Hartford Courant for 10
years and published articles in The
New York Times, Marketing News, Family Fun and elsewhere as a
freelancer, Leonard
Felson has an insider's understanding of the needs of print
media as well as topnotch wordcrafting skills. His
copywriting clients range from corporate giants like Aetna and
Travelers to small businesses and community organizations. |
What else is special about PressReleaseHelp.com's service?
You choose your level of service: Save money by writing a rough draft of a press release for us to improve and polish, or enjoy the convenience of having us write the release from scratch.
1. Press release makeover
Give us a lousy press release and we give you back a great one!
Cobble together a release that contains the gist of what you want to say. We'll elicit any additional facts or background we need from you and transform it into a glistening wonder that gets results. It costs just
$195.00.
Sample press release
makeover
Order now
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2. Press release writing
You don't want to bother drafting a release? No problem! Just give
us the basic facts about what you want to publicize and we'll draw
the rest from you by phone or email. For just $395.00, we write it
up so that it's ready to generate your 15 minutes of fame.
Sample press release
Order now
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Turnaround time for both options:
two business days from when we receive all the information we need.
(Call first if you need faster service!) And yes, our service is completely confidential. Feel free to take the credit with your
boss for our promotional magic. Ambitious corporate marketers have even paid us out of their personal wages to get promoted!
| "As a
result of the press release you did for me two years ago, the Calgary
Herald selected me as one of the top 20 Calgarians to watch for in
2004. After that, I became the local yoga expert - interviewed on CBC,
local radio, interviewed on a morning breakfast show, written about in six
different news articles in the Herald and other news publications
over the next six months. And I was called again last week for another
interview. Thank you!" - Susi Hately Aldous, Functional Synergy
Yoga Studio, Calgary, AB |
What about press release distribution?
Distribution to online
media, search engines, news sites and all kinds of media
representatives costs just $199. Details.
If you plan a
high-volume publicity campaign, consider paying $499 for distribution
of an unlimited number of press releases for one year. Details.
| "It is truly amazing
what a little polish can do to a dusty new pair of shoes.
Marcia put a spit-shine on my press release and now I'm ready to
begin the publicity journey looking sharp as a tack. I
would recommend her services to anyone in need of a little press
release shine!" - Darryl E. Pugh, Sr., My People TV |
Learn more about PR!
Whether or not you have a current need for a press release, take advantage of our hand-selected collection of educational resources on publicity and public relations.
Purchase products
containing valuable tips on crafting releases, coming up with publicity angles, dealing with reporters and wangling an appearance on Oprah.
If you'd like to train with Marcia Yudkin to become a marketing and publicity consultant in 10 weeks, find out whether or not you qualify for her
one-on-one
protégé program.
Order a
press release makeover for $195.
Order
a press release from scratch for $395.
Get your
press release distributed for $199.
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